Founded in 2018 by Egyptian artist Norhan Selim and her partner Laila Abdelkerim, SELISSAS; a portmanteau of Norhan's last two names, Selim and Issa, is a sister brand to TRINITY DESIGNS. It is a Cairo-based online store that features handcrafted jewelry for the bold and feminine. The brand started officially operating in June of 2018.
Each piece, created by a mixture of unbalanced and chaotic metals, tells the story of the different hardships that women go through in their lives. The first collection, Boulevard of Broken Dreams, is a series of pieces that are perfect representations of how women truly struggle. Not only do they show the struggles and burdens that women carry with them, but they encourage women to wear their scars with pride.
They need to be reassured that their scars only enhance their beauty.