The Nou Project

The Nou Project is Saudi Arabia’s first sneaker brand, breaking through the fashion
norms of the region. The revolutionary brand was featured in numerous
international and national media, including Harper’s Bazaar Arabia, Vogue Arabia,
Arab News, The National, and HP’s “Keep Reinventing” series.

The entire collection is unisex, another aspect of The Nou Project’s unique approach to fashion, continuing to break through boundaries and carving a new path for the industry.