Abadia is an ethical luxury label that celebrates culture through timeless contemporary designs. Founded by Naeema and Shahd AlShehail, the brand marries modern aesthetics with traditional craftsmanship and subtle elements of Arabia.

Under the creative direction of Abadia, skilled artisans use traditional techniques and knowledge that have been passed down through generations to create pieces of embroidery, woven sadu and beading that are then integrated into the final products.

Abadia is derived from the Arabic words for desert and timeless - badiah and abadi, demonstrating the brand’s eternal connection with craftsmanship, heritage and roots, as well as its focus on timelessness and sustainability.

Back to blog