On Christmas Eve 2016, my grandmother offered a beautiful hand knitted bag to my niece as a present.

Watching her hands and eyes motion while finishing up her piece of art; my whole world of design

changed in my mind and soul; Mmmbyjoel (ma grandmere, ma mere et moi*) was set to be born. After years of having the pleasure to work with Elie Saab designs, I acquired a sense of unique and traditional fashion; indulging artisanal purses into today’s world. Mmmbyjoel adds to today’s outfit the traditional

knitted bag by adding to every collection a new flavored style. Mmmbyjoel’s handcrafts are to the reach of all women made and sent with our family’s love.