Central Saint Martins graduates Pia and Pelin launched PSC in 2013. Best known for its witty, clever slogans and prints, PSC lines avoid everything that is stereotyped and focuses on personality, attitude and culture. PSC items are always conversation starters. Now with collections sold around the world, the ever-growing brand has reached international recognition from celebrities and magazines such as Jessica Biel, Cara Delevingne, James Franco, Lilly Allen, Ellie Goulding and Vogue UK, Interview magazine, Style.com, Elle UK, The Telegraph, and many more.