Zei is a nice local brand from Istanbul, founded in 2021.
However the name was founded in 2018; before "Coldplay" concert in Lyon, France.
In between, time passed easily by thinking & dreaming a lot.
Loved that experimental process triggering the curiosity.
Zei is not something trying to become popular until very recently.
Zei is a brand using only organic fabrics to make simple, balanced and timeless designs in a Nice way.