Founded in 2017 by Egyptian designer Leila Abo Tira. ALIEL — Leila spelled backward — goes by the slogan; "creative possessions, expressed in art." Aliel is a contemporary independent brand with a modern twist, combining aesthetic, concept and quality. The bags are designed to bring a balance between tradition and rebellion. Creating pieces that are out of the ordinary is one of the main DNA of Aliel. Each design is originated from Arabic Words that have their own stories and inspirations. Every piece speaks a different language that represents every woman. ALIEL aims to empower and inspire women through pieces of art, celebrating originality, individuality, equality, and freedom.